It is not unusual to see someone claiming the death of some aspect of marketing. There is an entire industry within the business world devoted to buzz words and bandwagons. Claiming the old is dead is a great way to inspire a sense of urgency for the new and it certainly gets our attention. I guess […]
JC Penny is going through a branding transformation. It will be interesting to watch how this all transpires. Many are banking on CEO Ron Johnson to bring some of his former Apple magic to the more mature retail giant. Johnson has adopted a strategy and is sticking to his guns even though the going has […]
We often tell our clients that as new marketing channels become popular the old ones don’t really go away. It is good to diversify the ways you reach your customers and take advantage of all the places they are taking in information. But as Lois Geller points out in this Forbes article – sometimes getting […]
